The Client

Western Power Distribution (WPD) is the electricity distribution network operator for the Midlands, South West and Wales. It delivers electricity to over 7.9 million customers over a 55,500 square kilometres service area and employs over 6,500 people. The UK’s electricity system is undergoing a rapid period of change as consumers change behaviours to influence a lower carbon future. To enable this change, networks are becoming smarter and more active. WPD is playing a leading role within the industry, preparing its network to meet the future energy demands for its customers. 


The Brief

Drawing on extensive energy industry experience and expertise, support the development of WPD’s new communications strategy, supporting corporate reputation objectives. Working with the Head of External Affairs, and across departments, support the proactive delivery of the strategy, providing counsel and direction.

The Deliverables

As a valued and retained client, Middleton Davies delivers strategic advice to the WPD’s Head of External Affairs and respond to business needs. Our work includes:
  • Support the delivery of an integrated communications strategy and planning approach

  • Produce and deliver ‘Social media strategy and planning’ workshops for specialist teams and introduce content planning models

  • Support and provide expert advice on customer awareness campaign

  • Collaborate with partners and provide strategic advice on media planning, media monitoring and evaluation, and professional media/communications training for C-level executives


“I cannot recommend Rebecca and her colleagues highly enough. She has a wealth of experience and expertise, which has enabled her to provide valuable advice on all aspects of our communications activities and strategy. She brings innovative, ambitious and creative thinking, coupled with a pragmatic and adaptable style, to ensure the support provided is bespoke to the needs and aspirations of her clients. She is always contactable, works to an exceptionally high standard and has a range of industry contacts which has enabled us to move forward quickly with new projects and the identification of key delivery partners. The confidence of my staff has notably increased following their interactions with the Middleton Davies team, with the delivery of more ambitious work plans in a number of areas as a result of their support. Rebecca is highly professional, with a warm, approachable and good-humoured style, which has enabled her to have a hugely positive impact to our business in a very short space of time.”

Alex Wilkes, Head of External Affairs