Teddy Edward


The Client

Teddy Edward is a growing luxury clothing brand, creating British-made attire for outdoor living.

The Brief

After its launch, the company was grappling to find its place in the luxury brand market. This is where we came on board. The business needed a clearer understanding of itself and its position in the market to develop its unique positioning, differentiate itself from its competitors and take the next leap forward on its growth journey.

The Strategy

We worked closely together to examine its customer base and took time to explore and get to know them.

After extensive customer and competitor research – and open discussions with Teddy Edward’s Director and its chief creative force – we developed an invigorated and focused brand strategy.


“I worked closely with both Rebecca and Nikki to form the brand strategy, values and tone of voice for my company. Their strategic guidance and experience was instrumental in providing Teddy Edward with the platform that it needed to enjoy further growth.

It was a pleasure to work with two professionals that creatively pushed and explored the company’s positioning and brand. Through their research and our many open and frank discussions, they developed a refreshed brand strategy and a distinctive tone of voice, offering us a unique, British-made position in the luxury market.”

Stephen Reeds, Owner and Brand Director

The Deliverables
  • New brand strategy which included a refreshed set of brand values and mission, ensuring the business could continue to successfully develop from a position of strength and sound knowledge

  • A Tone of Voice Guide based on the values which reinforced its brand and unique positioning in the market

  • Refresh the brand storytelling with the creation of new online content

  • Label design which captured the spirit of the brand
Brand development Client image Teddy Edward Clothing