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With already a good reputation in its local market, we had the pleasure of working with an expanding fitness and wellbeing venue
Develop a marketing campaign to promote the refurbishment and expansion of the venue, develop its branding and grow membership and positive reputation in its local market.
- Refresh its brand, positioning and messaging in the local market to differentiate from local competitors and play to its existing strengths.
- To build on its positive reputation and provide opportunities to connect with its friendly team and improved facilities, highlighting its people-centred approach.
- Refresh the logo and develop a new brand guide and Tone of Voice/Tone of Imagery for the fitness venue
- Research and develop a fully integrated marketing and social media campaign for the launch of its new extended venue and use as launch pad for further growth
- Design and develop a number of leaflets/posters highlighting membership benefits for the local market
- Design and manage a number of adverts for local magazines
- Plan and produce a launch event for the new expanded venue
- Develop corporate membership offer and design and develop content for information packs
- Design and run a bespoke social media workshop for management
- Produce social media assets to support campaign