Bump To Beyond
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Bump to beyond is a specialist fitness service for antenatal and postnatal women who want to continue to or begin to exercise safely during pregnancy or after birth.
When we met with the owner, the company only existed on paper. The brand needed to come to life and be grounded in its values and ethos. This was an amazing opportunity for Middleton Davies. We love starting from scratch and creating something meaningful and beautiful. From the logo to the website, we had to build the brand from the ground up. It needed to be friendly, approachable, knowledgeable and above all trustworthy.
Working closely with the client, we discussed the values of the company and the client.
Once these were established, we researched the potential marketplace and customer base, exploring their wants, needs and the current provision on offer.
Once we had a look at the horizon, we explored the communications channels and platforms that were right for the client and potential customer base. Putting all this together, while distinguishing the brand story, we put together a comprehensive plan to build a brand and launch the company to its target customers and local influencers.
- Conceptualize and develop a new logo and brand to reflect business concept and values
- SEO keyword research and content guidance
- Develop and design new SE optimised customer-centric website
- Design and deliver social media assets to support online presence
- Design impactful leaflet
- Advise on local channels and advertising opportunities